So, finally, you’re buying a truck rig to start a trucking career. Indeed, it’s such an excellent idea since big rigs have been playing a very important role in societies, primarily for the delivery of goods and supplies as well as for the hauling of machineries and equipment, and even waste materials. But wait, let’s…

In order to sell a product, you need to believe in it. Now, in order to really believe in the product, you need to understand it in-depth. This is what product knowledge is all about. Sure, this is obviously the most useful to your marketing and sales departments, but why stop there? Shouldn’t your customer…