Travel SEO: Ways to Easily Increase Traffic for Your Travel Website

2 years ago

Do you want to boost the number of your bookings, and earning more sales from your travel website? How do you ensure that there’s a steady growth in your travel business?

Well, the answer lies in Search Engine Optimization. 

SEO is a term that’s used to describe the steps that you need to follow if you want to optimize your site for search engines. 

Why is Travel SEO crucial?

Why would anyone in the travel business care about SEO? 

Well, keep in mind that more and more users are relying on online channels to fulfill their travel requirements. This trend is on the rise, thanks to the widespread usage of smartphones and other mobile devices. 

So, if you want to boost your website’s online sales and productivity, there’s no better way to do that than implementing SEO on your travel website. It plays a key role in the overall growth of your business, especially if it relies on online booking to make a sale. 

According to, “While you might be using PPC ads for your business, enhancing your marketing efforts through SEO is like icing on a cake. When done properly, SEO could take you on the top results of SERPs, giving you a great way to generate more leads.”

Now, we’ll move on to several ways on how to easily boost the traffic of your travel website through SEO:

Keyword optimization

It might sound just like any strategy that has been used in the past, but the thing is, when people travel, they’re doing a quick search on Google first. 

That’s why it’s worth it to invest in a good keyword strategy and create content that revolves around those keywords to boost your site’s ranking and get that much-needed website clicks. 

You need to know the phrases and keywords that users use when searching for various destinations. 

However, be careful with the keywords that you pick. When you create useless information and fluff content, Google will know and will penalize you. This punishment can be severe that it might cost you your search rankings, even worse, your site could be blacklisted. 

Keyword research tips

To ensure optimal results, here are a few keyword research tips that you have to take into consideration:

  • Have an optimal keyword density to garner maximum results. 
  • Target about 3-4 keywords per page. Don’t overstuff and over-optimize your keywords.
  • Instead of more general ones, target long-tail keywords. 
  • Place the keyword on the main heading of the title, just see to it that it makes sense. 
  • Put keywords in the title tag, meta description, and alt tags.
  • Select your keywords wisely.
  • Keep an eye on your competition’s keywords as well, and then do a detailed analysis afterward. 

Local SEO

Local SEO is utilized by the search engines to show the results that are most relevant based on the location. When looking for a travel agency, you’re likely going to choose one in your local area, right?

If you want to drive your travel business to massive success in the online world, then you need to do the following:

  • Create a Google My Business account then give your business’ address.
  • Fill up and complete your Google My Business profile.
  • Search for your local business directory and place your travel company.
  • In your local business address, place a schema mark-up on your homepage. 
  • In the title tag of your page, place your city and state. 
  • See to it that your business name, phone number, and address remains consistent, on your website, Google maps, social media pages, local directories, and so on.
  • Geotag your images.

Paid search and social media ads

Social media ads and paid search are a great way to attract site visitors, boost your brand, and then get your site in front of a larger audience. 

You also need to adjust your paid strategies so that it’s specifically tailored to your goals. Do you want to boost your site’s traffic? Or do you want to generate more conversions? 

Every paid channel that you tap on has a set of advantages and disadvantages, so think about what your objectives are first before spending. 

If you want to further boost your site traffic and gain more sales as a result, as part of your paid search strategy, target keywords that have high commercial intent. Although there’s high competition with these keywords, they pay off at the end, which makes it worth it. 

Content marketing

When you provide your visitors with highly engaging, useful, and informative content, they’re more likely going to stay on your site since they’re consuming more information. As a result, significantly improving your dwell time.

According to this research, content that has between 2,000 to 2,500 words rank better in search results. 

Technically, a content’s word count doesn’t have that much impact on SEO, but no one’s going to read your content if it isn’t helpful to them, in the first place. This also gives you a fantastic opportunity to include more keywords, give more value, and make people spend more time reading and significantly improving your dwell time. 

Another reason why you should create highly useful and high-quality content is that users are more likely to bookmark your website on Chrome, and significantly improving your rankings on Google. 

Now, here are some tips on how you can create great content:

Compare results

Enter the particular keyword that you want to rank for in Google and then closely look at the top 10 articles on the search results. Read and analyze them carefully. 

Then, think of ways how you can write a better article than those 10. 

Write an attractive headline

If you want to make it to the top page of search results, then you need to have a compelling headline that will drive more clicks even from the sites that are above you. 

That will send a signal to Google that your content is doing far better and will move up your article. 

Ideally, try to come up with a headline that ignites the curiosity of your reader. Make them think about how you were able to travel with just a meager $15 budget, how did you manage to go to that destination without a guide, and so on.

Link building

The overall strength of your travel website’s link profile depends on the type and number of sites that are linking back to you. It can also affect your internal linking structure. When you create and publish your content, make sure that you keep an eye out for opportunities to have internal links. 

Over time, this helps your SEO efforts and gives your site visitors better user experience, the reason why you want to drive more website traffic in the first place. 

Here are ways on how you can build quality links:

Guest Post

Guest posting is simply writing an article for another blog (preferably with more authority than yours) to help you gain more views and followers. More importantly, you’ll get links from important blogs. 

Guest posting is actually one of the best ways to acquire powerful links to your blog. 


If you’re new, then chances are not a lot of people would want to feature you on their blog. For you to come up with interesting content, you can reach out directly to the webmaster and ask them for an interview. 

A bit cheeky on your part, but that’s alright. Just remember to be brief.

Link exchange

Finally, link exchange is a strategy that’s a bit tricky, because it’s part of Google’s guidelines that you shouldn’t contact other webmasters and then ask them for a link exchange. 

However, there are some cases that link exchange happens organically. Just don’t focus too much on it though because you’d appear suspicious in Google’s eyes.


In a nutshell, SEO is something your travel business needs in order to thrive. With more and more people relying on the internet to fulfill their travel-related needs, it’s crucial that you make the most of it through proper SEO.

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