A company won’t get much work done if people don’t know if it even exists. You need to get your name out, to let people know who you are, what you stand for, and what can you offer on the market. In order to do this, you need to build brand awareness, and there is no better way to start than on social media.
Namely, social media has for a long time serves as the platform for online marketing. If you want to promote your brand, if you want to get people to become aware of you, then social media is where you start. However, it’s not just enough to make your own page and wait for the money to come. No, what you actually need to do is invest time and effort into the entire process. Read on below if you want to learn how to make the most out of boosting your brand with social media.
A key part of brand awareness is getting people to recognize you. However, you also want to draw their attention at first if you still haven’t built enough awareness for your brand. Namely, people’s attention spans are very limited nowadays, and you want people to become attracted to your brand and your profile the moment they see you.
So, keep your logo clean, your company name title easy to see, stick to keeping all information you put there short, quick, and to the point.
In line with catching peoples’ attention, you want your posts to pop, to really stand out. And a little bit of creativity and professional design goes a long way. Bold colours in your content, eye-catching ideas and thumbnails, don’t just focus on keeping your profile attention-grabbing, do the same with content. Do away with generic stock photos, or really try to get some that are in line with your content and your profile.
An interesting way you can use social media to boost your brand’s awareness is by using it as a simple teaching tool. Namely, think about the content you post, and try to make it as educational as possible. For example, let’s say you work with coffee. Now you can post videos or articles detailing the history of coffee, or maybe some instructional videos on how best to make the perfect espresso at home.
Try to keep your content fresh, but also don’t be so strict as to only stick to one type of content. Namely, mix it up a little. Use infographics, articles, photos, comics, videos… Post varying types of content, and keep people guessing.
However, never sacrifice quality for quantity. You want to have professionally done promo videos, high quality written content, your infographics professionally made, everything needs to be the best you can make it be.
Add a little personal flair to your social media. The easiest way to keep your social media platforms unique is by simply being honest. Don’t play it safe, rather, nurture and celebrate your sense of humour and your voice.
Keep your content human-centric. Show what your brand and your company means to you yourself, the creator. Post stories of people enjoying what you have to offer, people explain how your goods and services changed their lives, or simply made them happier. No matter how clichéd it sounds, there is nothing more unique than your own voice.
Hashtags are a very effective and simple way for people to search you, to find your brand and your services. A good hashtag makes your post searchable, and it will help connect your content with the right niche and the right audience. Of course, adding your own unique hashtag will help you out even more, and will teach people that your brand exists and that it’s relevant.
If you truly want people to be aware of your brand, you must adhere to one very important principle – adherence. Namely, people won’t really be aware of your brand, they won’t remember you, nor will they notice you, if you are not consistent with your content and updates. If they notice your page is dead, if no work is being invested into it, then they won’t really trust you as a company.
And there you have it folks, a couple of ways you can boost brand awareness on social media. With the right tools, the right approach, and the right system, you can definitely get people to notice your brand and your company. Stay consistent, use hashtags, mix up your content, and never sacrifice quality for quantity.